Luxury Elixir Serum

Luxury Elixir Serum

Regular price314 kr
Tax included.
  • Delivery time: 1-3 business days
  • Free shipping on orders above €53
  • 90 days of return

‘’Shine is a superpower"

This revolutionary Luxury Elixir Serum brings your more than softness. Every nourishing ingredient helps to stimulate hair growth, protect and lovingly care for your hair and scalp. With continued use, this serum has a glorious effect on the appearance of your hydration and shine. Ideal for use on dry till normal hair types and textures. 

Apply Luxury Elixir Serum to towel-dried or dry hair. Pump a few drops into the palms of your hands and spread it evenly through the lengths and ends. Luxury Elixir Serum is very slow to use, so feel free to use the right amount for your particular hair.

If you have very fine hair, we always recommend that you apply the product to wet hair and let it penetrate while the hair dries.

Luxury Elixir Serum
Full size: 50 ml / 1.7 fl. oz.


- Repairs and protects the hair
- Silk texture and shine
- Weightless formula
- Color and keratin protective
- Repairs damaged hair exposed to UV+UVA rays
- 100% Vegan
- Cruelty free
- Free of mineral oils and gluten
- Free of sulfates and parabens
- Does not contain microplastics

Dimethicone, Dimethiconol, C12-15 Alkyl Benzoate, Parfum, Benzotriazolyl Dodecyl p-Cresol, Argania Spinosa Kernel Oil, Tocopherol.


Reduces breakage, split ends, and keeps your scalp healthy. Argan oil may help prevent hair loss, promoting thicker, fuller hair.

Supports a healthy scalp and hair due to its natural antioxidant effects that could assist in maintaining hair growth. These antioxidant properties can help reduce the amount of free radicals and oxidative stress that cause the hair follicle cells in a person’s scalp to break down.

An ingredient used in many beauty care products, good silicone helps keep all the ingredients in a productfromseparating.Italsogivestheproduct a smooth, silky texture.



"I always end up swearing by your Volume dry shampoo, especially perfect when you have fine hair."

Emma S.

"World's best products with the world's best scent."

Sophia R.

"I'm absolutely in love with your products, so I had to try the new serum. Wow, my hair, which used to be so dry, has become soft. And when combined with the other products, magic happens."

Mia G.

"My hair had been dry and dull for a long time. My hairdresser recommended Roze's hair treatment, and I'll never use anything else again."

Isabella M.


See all hair care products from Roze Avenue. Most of our products can be found in both full sizes, travel sizes and in campaign bundles.

Luxury Elixir Serum

Indulge in the revolution of hair care with our Luxury Elixir Serum, a transformative elixir that goes beyond softness. Enriched with nourishing ingredients, this serum is designed to stimulate hair growth while providing loving care and protection for both your hair and scalp. With consistent use, experience the glorious effects on hydration and shine, unveiling a lustrous and healthy-looking mane.

Ideal for dry to normal hair types and textures, the Luxury Elixir Serum is a beacon of luxury in hair care. Immerse yourself in the divine blend of ingredients that work harmoniously to elevate your hair care routine. Revel in the beauty of revitalized, hydrated, and radiant hair, as this serum becomes your go-to elixir for a transformative experience. Elevate your hair care game with the revolutionary Luxury Elixir Serum and unlock the secret to a visibly healthier and more radiant mane.


Yes. Fortunately, we receive a lot of praise for the perfume in our products. All hair products (both hair care and styling) contain the fragrance called "Rose Blossom."

Rose Blossom includes:
top notes of jasmine & Rose Blossom

heart notes of heliotrope flower, sandalwood, and patchouli

base notes of vanilla, white musk, jasmine, and hints of amber.

Yes, Roze Avenue is available in 800+ hair salons in Denmark, The Netherlands, Belgium, Finland, Sweden, Poland and United Kingdom. Feel free to reach out to us if you'd like to find physical retailers near you.

Under each product page, you can find all the active ingredients in the products, along with a detailed explanation of the specific benefits of each active ingredient.

Common to all products is that they do not contain parabens, sulfates, microplastics, and PFAS. Additionally, all products are 100% vegan and cruelty-free.

Roze Avenue does not contain parabens, sulfates, or microplastics. Additionally, all our products are made with natural, vegan, and cruelty-free ingredients with a mild fragrance. However, we always recommend using extremely mild and fragrance-free products for young children.

The delivery time depends on your location in the world. We strive to deliver all orders within 1-3 business days.